HARLEY-DAVIDSON LIVE YOUR LEGEND
Site Photo
In this project, the concept of user experience was seamlessly integrated from start to finish, encompassing every aspect from the exterior design of the outdoor booth to the interior layout, interactive installations, and mobile interface. Upon receiving the core creative direction, I conducted extensive research into the rich history and evolution of Harley-Davidson motorcycles. This informed my approach to blending rugged, bold exterior forms with meticulously crafted interior details, ensuring that every visitor could engage meaningfully through both hardware and software interactions. The goal was to create an immersive environment where attendees could not only explore but also deeply connect with and experience the enduring spirit of Harley-Davidson.